Sugar Baby Cupcakes offers cakes, cupcakes, and mini-cupcakes based on family recipes passed down from the owner’s grandmother. We already knew that the business owner was a great baker. Kingdom Horizon came in to assist the owner in setting up her business structure, creating a menu, and launching her brand.
We partnered with Sugar Baby Cupcakes and helped her set up preliminary budgets, spreadsheets, and marketing materials. We then created a menu that showcased some of her most delicious baked goods. Once we created the menu we put together a team to do an outreach event with various local businesses. Each team member was responsible for putting together a contact list of business owners where we could drop off the cupcakes and allow the office to try the cupcakes. This outreach helped to kick-start the Sugar Baby Cupcake delivery menu.
Graphic Design for Menus
New Menu Launch